Topics

The sixth setup step: approving the specific articles that will be written, which is what unblocks drafting.

A Topic is one article worth writing. Blogged generates them from your Directions, and you approve the ones that should exist.

What a Topic carries#

A title, a target keyword and secondary keywords, an outline, the search intent behind it, a funnel stage, a priority, an estimated difficulty, and the product tie in that keeps it relevant to what you sell.

Most Topics belong to a Content Direction, which is what decides how they are written and how they are approved later.

Reviewing them#

Approve the ones that are right, reject the ones that are not, and edit the ones that are close. Rejecting is useful signal rather than waste: it is how the Topic pool converges on the blog you actually want.

What completes the step#

At least one approved Topic. Nothing can be drafted until there is one, which is why this step is required rather than optional.

Next#

Calls to action. Ongoing topic management is covered in Topics.