CTA and lead performance
What readers do after reading: views, clicks, submissions and where each conversion came from.
How-to· Last verified Aug 18, 2026
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Conversion analytics answers whether the writing is doing any work.
Calls to action
Recorded per call to action:
- Views: how often it was actually visible to a reader, not merely present on the page.
- Clicks: how often it was used.
- Click through: the ratio between them.
Broken down by post, by placement and by style, which is what turns it into a
decision: the same offer at after_intro and at end performs differently, and
now you can see by how much.
Leads
Submissions, with the attribution that came with them: which post, which call to action, and how the reader arrived. That is what tells you which article is actually producing pipeline as opposed to traffic.
Email consent
What happened after a lead subscribed: confirmations, unsubscribes, and which posts produce leads who remain subscribed.