Lead capture
The eighth setup step, and the last required one: deciding how readers are invited to leave an email address.
Tutorial· Last verified Aug 18, 2026
Open lead capture setupOpens the active Project. Sign-in and access may be required.Something not working?
On this page
Lead capture is how a reader becomes a contact. This step decides whether that happens at all, and in what form.
The modes
- off
No email is requested anywhere on the blog.
- cta
Readers are sent to your product through a call to action rather than asked for an address.
Readers are asked for an email address on the blog itself.
What completes the step
Reviewing it. This is the last required step: once lead capture is reviewed the Project can be finished, and the two steps after it can be completed later without blocking anything.
Next
Assets and Autopilot. Neither is required to finish setup, and both are worth doing before you publish.
Ongoing configuration is covered in lead capture.