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The first setup step: giving Blogged enough evidence about your product for everything downstream to be grounded.

Tutorial· Last verified Aug 28, 2026
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On this page

Nothing in Blogged runs on a description of a product it has not seen. The first step exists to gather that evidence, and it is the only step with no prerequisite.

Three ways to provide evidence

Give the URL of your product site. Blogged reads the public pages and pulls out what the product is, who it is for, how it is positioned, and the visual identity used later at the theme step.

You can combine all three, and combining them produces the best result.

What completes the step

The step completes when there is enough evidence, from any combination of those three, rather than when a scan specifically has finished.

If the scan does not finish

A scan can fail on a site that blocks automated readers, or one that renders everything client side behind an interaction. That is not a dead end: write the description, upload what you have, and continue. You can add the site again later from Project settings.

Blogged identifies itself when it reads a page. See BloggedBot for what it accesses and how to exclude a site.

If setup never opened at all

A Free grant is issued before your workspace exists, so two checks run ahead of this step rather than inside it.

A verified email address

Signing up with an email address and a password sends a verification email first, and the workspace is created after you have clicked it. Signing in with Google needs nothing extra: the address is already verified.

A browser that can store one identifier

Free signup writes a single device identifier into your browser's site storage. A browser or extension configured to block all site storage for Blogged cannot complete signup, and the message says the browser could not be verified rather than blaming your details.

Next

The evidence unlocks the theme step.

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