Theme
The second setup step: reviewing the visual identity found on your site and choosing the theme your blog will use.
Tutorial· Last verified Aug 18, 2026
The theme step comes early on purpose. Everything published later inherits it, and reviewing the visual identity while the evidence is fresh is cheaper than restyling a blog that already has articles on it.
What you are reviewing
Two things at once:
- The identity found on your site: colours, typography and logo picked up during the scan.
- The layout, chosen from the built in themes.
The built in themes
| Theme | Suits |
|---|---|
| Minimal SaaS | A blog that sits beside a marketing site. Reads like a product page in essay form. |
| YC Editorial | Long form writing where the argument is the product. |
| Developer Docs | Technical writing with code, structure and reference material. |
Each has a live preview, and none of them locks you in: the theme can be changed later from the blog settings without touching a single post.
What completes the step
Reviewing it. The step records that you looked, so a Project cannot reach publication with a theme nobody ever saw.
Next
Strategy, which is where the evidence turns into an editorial plan. Full detail on themes and brand is in your blog site.