Content Directions
The lanes your blog writes in. A Direction decides the angle, the length, the call to action and who has to approve the result.
A Content Direction is the most consequential object in the product. It decides what gets written, how, and whether a human sees it before the world does.
Directions come out of an approved strategy. You can edit them, disable them, or add your own.
What a Direction carries
- name and description
What this lane is, in your words.
- pillar and angle
The theme it belongs to and the perspective it takes.
- audienceSegment and funnelStage
Who it is for and where they are in the buying journey.
- targetKeywords
The keywords this lane is trying to reach.
- approvalauto | review
The gate every post in this lane has to pass. Covered below.
- lengthshort | standard | long
How long articles should be. With
lengthModeset toauto, the drafting worker chooses the depth the evidence supports instead of holding to a fixed preference.- ctabook_demo | start_trial | lead_magnet | newsletter | none
What posts in this lane ask the reader to do.
- leadCaptureboolean
Whether posts in this lane invite an email address.
- share
How much of the blog's output belongs to this lane.
- enabled
Whether the lane is in use at all. Disabling a Direction stops new work in it without deleting its history.
The approval policy
This is the setting to understand before turning on automation.
| Policy | What it means |
|---|---|
auto | Posts in this lane may publish without a person approving them |
review | A post waits for a person before it can be published |
Setting a Direction to publish automatically is recorded as an acknowledgement rather than a silent toggle, so there is a record of the decision alongside the setting.
Directions and Topics
A Topic usually belongs to a Direction, and inherits its approval policy, length, and call to action. A Topic can also belong to none, which happens when it comes from Competitor Blog Watch triage or when you clear the Direction by hand. An unattributed Topic is a valid editorial state, not a broken record.
Changing a Direction
Changes apply to work produced from that point on. Posts already drafted keep the settings they were drafted under, which is why changing a call to action does not rewrite your archive.