Competitors

The fourth setup step: confirming who you compete with, or confirming that you would rather not track anyone.

Competitors give the Knowledge Engine something to compare against, and they feed Competitor Blog Watch later if you turn it on.

What happens on this step#

Blogged suggests competitors from your evidence and from a search of the market. You approve the ones that are right, remove the ones that are not, and add any it missed by pasting a domain.

Approved competitors become entities in the Knowledge Engine, so facts about them are held with the same source discipline as facts about your own product. See competitor facts.

What completes the step#

Either answer completes it:

• at least one approved competitor, or
• an explicit confirmation that you have none to track.

The second option exists because "no competitors" is a real answer for a genuinely new category, and a step that only accepted the first would force people to invent one.

How many#

Each plan allows a number of tracked competitors, and a Free Project may track 7. The limit applies to the Project, and you can change the set later from Project settings.

Next#

Plan, where you choose how this Project is paid for. On a first Project that is a real choice rather than a formality, and it is the first step in setup that asks for one.