---
title: "What Blogged is"
description: "Blogged runs the content engine behind a SaaS blog, from research and topic selection through drafting, images, internal links and publishing."
updated: "2026-08-20"
verifiedAgainst:
  - packages/shared/src/index.ts
  - packages/shared/src/autopilot.ts
  - apps/web/lib/server/onboarding-status.ts
---

Blogged is a blog that runs itself for a software product. You describe the
product once, approve a strategy, and the platform researches topics, writes
drafts, sources or generates images, links posts to each other, and publishes to
a blog it hosts for you.

The part worth understanding before anything else is that Blogged is not a text
generator with a publish button attached. It is a pipeline with a review gate at
every stage, and you decide how many of those gates stay open.

## The pipeline

<Steps>
  <Step title="Evidence">
    Everything starts from what is true about your product. A scan of your
    website, a written description, or files you upload. Nothing downstream runs
    until there is enough evidence to work from.
  </Step>
  <Step title="Strategy and directions">
    The evidence becomes a strategy: who the audience is, what the product does,
    and a set of **Content Directions**. A Direction is a lane the blog writes
    in, and it carries its own approval policy.
  </Step>
  <Step title="Topics">
    Directions produce **Topics**: specific articles worth writing, each bound to
    a Direction and to a keyword. Topics are approved before anything is written
    against them.
  </Step>
  <Step title="Drafts">
    An approved Topic becomes a Post. Research runs, the article is written
    against your Knowledge Engine so claims trace back to real sources, images
    are placed, and internal links are proposed against destinations that
    actually exist.
  </Step>
  <Step title="Review">
    A Post sits at whatever gate its Direction requires. Some Directions publish
    on their own, some wait for a review, some wait for you specifically.
  </Step>
  <Step title="Publication">
    An approved Post is scheduled and published to your blog, with its sitemap,
    metadata, structured data and internal links in place.
  </Step>
</Steps>

## What you actually operate

Four things carry most of the product, and the rest of this documentation is
organised around them.

<CardGrid>
  <Card title="Autopilot" href="/autopilot/overview">
    The automation layer. It runs the pipeline on a cadence you set, in one of
    two modes, and it never publishes past a gate you have not opened.
  </Card>
  <Card title="Knowledge Engine" href="/knowledge/overview">
    Governed facts about your product, your competitors and your keywords. This
    is what stops a draft inventing a feature you do not ship.
  </Card>
  <Card title="Assets" href="/assets/overview">
    A visual library scoped to the Project, built from your own website and from
    generated images, reviewed before anything is used.
  </Card>
  <Card title="Your blog site" href="/blog/themes">
    The public site every post lands on. Themes, brand, navigation, search,
    domains and the SEO output.
  </Card>
</CardGrid>

## What it will not do without you

This is worth stating plainly, because it is the difference between an
automation you can leave running and one you cannot.

- Nothing publishes until an owner or admin activates Autopilot on the Project.
  Creating a Project does not start it.
- Every Post still has to satisfy its Content Direction's approval policy, no
  matter which Autopilot mode is running.
- Approving a Direction for automatic publication is a decision you make per
  Direction, not a global switch.

<Callout variant="note">
  If you want the shortest possible path from signing up to a published article,
  read the [Quickstart](/start/quickstart) next. If you want to understand the
  vocabulary first, the [onboarding walkthrough](/onboarding/sources) follows
  the same order the product does.
</Callout>

## Where things live

Blogged has three surfaces you will use, on three addresses.

| Surface | Address | What it is |
| --- | --- | --- |
| Workspace | `app.blogged.dev` | Where you work: posts, topics, settings, analytics, billing |
| Your blog | `yourname.blogged.dev` or your own domain | The public site readers see |
| Marketing site | `blogged.dev` | Product pages and pricing |

Your blog is a real hosted site rather than an export. It has its own theme,
navigation, search, sitemap and analytics, and it can serve from a custom domain
you control.