--- title: "Core concepts" description: "The eight words that appear everywhere in Blogged, what each one means, and how they relate to each other." updated: "2026-08-18" verifiedAgainst: - packages/shared/src/index.ts - packages/shared/src/strategy.ts - packages/shared/src/autopilot.ts --- Most of Blogged is eight nouns. Once these are clear the rest of the product reads as combinations of them. ## Workspace Your account. It holds your Projects, your team, and the single subscription everything is billed under. ## Project One product with one blog. A Project holds its own strategy, topics, posts, knowledge, assets, theme, domain and analytics, and it carries its own plan. **Pricing is per Project, not per workspace.** One workspace can run several Projects on different plans under one subscription. This is the single fact that explains most of the billing behaviour, so it is worth reading [Running several Projects](/workspaces/multiple-projects) before adding a second one. ## Blog The public site a Project publishes to. It has an address, a theme, navigation, search and its own analytics. Every Project has exactly one. ## Strategy What the blog is for, generated from the evidence you provide and approved by you. Approving a strategy is what produces Content Directions, which is the thing everything downstream actually depends on. ## Content Direction A lane the blog writes in. A Direction carries an audience, a funnel stage, an angle, target keywords, and three settings that decide how much freedom automation has inside it: Whether posts in this lane publish on their own or wait for a person. This is enforced no matter which Autopilot mode is running. How long articles in this lane should be. With `lengthMode` set to auto, the drafting worker picks the depth the evidence supports instead. Which call to action posts in this lane carry. Directions also carry a `share`, which is how much of the blog's output belongs to that lane. ## Topic A specific article worth writing. A Topic has a title, a target keyword, an outline, a search intent and a priority, and it usually belongs to a Direction. Topics are approved before anything is written against them. A Topic can also belong to no Direction at all. That is a real editorial state rather than missing data: a Topic that came out of Competitor Blog Watch triage can be filed under general content. ## Post An article, at some point in its life. A Post carries a status and an author mode, and both matter: - **Status** is where it is: `idea`, `researching`, `draft`, `needs_approval`, `scheduled`, or `published`. Content freshness reviews are tracked separately so an editorial finding can never change public availability. - **Author mode** is who produced it: `Autopilot`, `Assisted` or `Human`. See the [post status reference](/reference/post-status) for what each status allows. ## Knowledge Governed facts about your product, your competitors and your keywords, each one tied to a source. Drafts are written against this rather than against whatever a model remembers. See [the Knowledge Engine](/knowledge/overview). ## Autopilot The scheduler and executor that runs the pipeline for you. It has two automation modes, Assisted and Full, and it respects every Direction level gate in both. See [Assisted and Full](/autopilot/modes).