---
title: "Lead capture"
description: "The eighth setup step, and the last required one: deciding how readers are invited to leave an email address."
updated: "2026-08-18"
verifiedAgainst:
  - apps/web/lib/server/onboarding-status.ts
  - packages/shared/src/lead-metadata.ts
---

Lead capture is how a reader becomes a contact. This step decides whether that
happens at all, and in what form.

## The modes

<PropertyList>
  <Property name="off">
    No email is requested anywhere on the blog.
  </Property>
  <Property name="cta">
    Readers are sent to your product through a call to action rather than asked
    for an address.
  </Property>
  <Property name="email">
    Readers are asked for an email address on the blog itself.
  </Property>
</PropertyList>

## What completes the step

Reviewing it. **This is the last required step**: once lead capture is reviewed
the Project can be finished, and the two steps after it can be completed later
without blocking anything.

## Next

[Assets](/onboarding/assets) and [Autopilot](/onboarding/autopilot). Neither is
required to finish setup, and both are worth doing before you publish.

Ongoing configuration is covered in [lead capture](/growth/lead-capture).