---
title: "Calls to action"
description: "The seventh setup step: reviewing what published posts will ask readers to do."
updated: "2026-08-18"
verifiedAgainst:
  - apps/web/lib/server/onboarding-status.ts
  - packages/shared/src/cta-policy.ts
  - packages/shared/src/cta-paths.ts
---

A blog that never asks for anything converts nobody. This step is where you
decide what a published post asks for.

## What you are reviewing

The calls to action available to your posts, drawn from your own product: the
paths a reader can take, what each one is called, and where it goes.

Each Content Direction chooses which kind of call to action its posts carry:
book a demo, start a trial, a lead magnet, the newsletter, or none. The set you
review here is what those choices resolve to.

## What completes the step

Reviewing it. As with the theme, the step records that you looked.

## Next

[Lead capture](/onboarding/lead-capture), which is the last required step.

Ongoing management, including adding calls to action by hand and seeing which
ones readers click, is covered in [calls to action](/growth/ctas).