---
title: "Topics"
description: "The queue of articles waiting to be written, where they come from, and what approving one commits you to."
updated: "2026-08-28"
verifiedAgainst:
  - packages/shared/src/strategy.ts
  - packages/shared/src/free-grant.ts
  - packages/shared/src/topic-reuse.ts
  - packages/shared/src/topic-identity-authority.ts
---

A Topic is one article worth writing, described precisely enough that drafting it
does not require another decision.

## Where Topics come from

<CardGrid>
  <Card title="Content Directions">
    The main source. Each Direction produces Topics in its own lane, sized by its
    share of the blog.
  </Card>
  <Card title="Competitor Blog Watch" href="/growth/competitor-watch">
    Signals from competitor blogs can be triaged into Topics.
  </Card>
  <Card title="You">
    Add a Topic by hand whenever you know what should be written.
  </Card>
  <Card title="Autopilot refill" href="/autopilot/configuration">
    In Full mode a Project can be allowed to replenish its own Topic supply.
  </Card>
</CardGrid>

## What a Topic carries

A title and slug suggestion, a target keyword and secondary keywords, an
outline, the search intent, a funnel stage, a priority, an estimated difficulty,
and the product tie in that keeps the article relevant to what you sell.

## Approving

Approval is the gate. Nothing is drafted against a Topic until it is approved,
and approving one is a commitment that this article should exist.

Rejecting is not waste. It is the signal that shapes what gets suggested next.

## Duplicates

Blogged holds identity locks on Topics so the same article is not written twice
under two slightly different titles. If a Topic looks like one you already have,
that is usually why it was not suggested again.

## Where they run out

Topics are metered per Project, like posts and images, and a Project that has
used its topic allowance stops generating new ones.

How it comes back depends on the Project. A paid plan's topic allowance resets
when the billing period rolls over. A Free Project's 40 Topics are a one-time
lifetime total that never resets, so upgrading is what lifts it. See
[usage and limits](/billing/usage).