---
title: "Where the numbers come from"
description: "The four sources behind the analytics in your workspace, and which question each one answers."
updated: "2026-08-18"
verifiedAgainst:
  - apps/web/lib/performance.ts
  - packages/shared/src/homepage-analytics.ts
  - packages/shared/src/site-search-analytics.ts
---

Analytics in Blogged comes from four places, and knowing which is which saves a
lot of confusion about why two numbers disagree.

<PropertyList>
  <Property name="Google Search Console">
    What Google shows and what people clicked. Requires
    [connecting Search Console](/analytics/search-console). Lagging by a day or
    two, and authoritative for search.
  </Property>
  <Property name="First party events on your blog">
    Page views, CTA views and clicks, lead submissions and subscriptions,
    recorded by Blogged on your own site. Immediate.
  </Property>
  <Property name="Reader input">
    Feedback readers leave, and what they type into your blog's search box.
  </Property>
  <Property name="Your own tags">
    Whatever you configured under [tracking](/blog/tracking), reported in those
    tools rather than here.
  </Property>
</PropertyList>

## Why Search Console and page views disagree

They measure different things. Search Console counts what Google recorded for
search results; first party page views count everyone who loaded the page,
including readers who arrived from a link, a newsletter or an AI answer. Neither
is wrong.

## Scope

Every number is scoped to the active Project. There is no combined view across
Projects, because a combined number is rarely the one anybody needs to act on.

## Where to look

<CardGrid>
  <Card title="Search Console" href="/analytics/search-console">
    Connecting it, and what it brings in.
  </Card>
  <Card title="Indexing and coverage" href="/analytics/indexing">
    Whether your posts are actually in the index.
  </Card>
  <Card title="CTA and lead performance" href="/analytics/conversion">
    What readers do next.
  </Card>
  <Card title="Reader feedback and site search" href="/analytics/feedback">
    What readers say and what they look for.
  </Card>
</CardGrid>